Fashion Merchandising Joins Interdisciplinary Initiative Ranking Super Bowl Ads
If TCU is a repeat champion, then its College of Fine Arts is a new draft pick. For the second year in a row, Texas Christian University was included in the USA Today Ad Meter School Spotlight program. Sixteen higher education institutions rated national Super Bowl commercials, evaluating what resonated, what they liked most and what fell short. USA Today then publishes the results in a post-game story.
Last year’s participation of students from TCU’s Neeley School of Business and Bob Schieffer College of Communication was a resounding success. This year, the College of Fine Arts joined the team.
“Super Bowl commercials represent the highest level of creative and strategic storytelling in contemporary media,” said Charles Freeman, professor and chair of fashion merchandising and director of research and creative activities for the College of Fine Arts. “Through this initiative, students analyze how visual design, narrative, sound and brand strategy converge at scale to shape consumer behavior and cultural impact.”