TCU Magazine: Show Your Syllabus: Corporate Identity


Students combine creativity with market standards as they learn methods and practices for designing a consistent visual brand for a company.

About the course: This course incorporates social media, advertising strategies and logo design to enhance a company’s look and systematize the brand.

Sketchbook and pencil

Sketchbooks of Britta Wichary ’18, graphic design major, and Michele Farren ’18, graphic design and music major, show the progression of ideas. Photo by Glen E. Ellman

Instructor: David Elizalde, assistant professor of graphic design

Class times: Mondays and Wednesdays, 2 to 4:50 p.m.

Class size: 15 students, graphic design or art majors who have completed or are enrolled in Typography 2


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