Jocelyn Diaz ‘24, a fashion merchandising major, has been selected for an internship with REGARD Style House.
Jocelyn Diaz ‘24, a fashion merchandising major, has been selected for a prestigious internship with REGARD Style House, a leading boutique fashion PR agency in West Hollywood, California. The agency specializes in brand development, red-carpet events, magazine placement, and more with celebrities and leading industry tastemakers.
Diaz works closely with the CEO and showroom manager to ensure smooth operations of the showroom, including researching brand coverage of celebrity placements, assisting stylists and talent, and creating social media content.
“I am excited to learn more about the industry in Los Angeles,” said Diaz. “So far, I have had the amazing opportunity to assist in celebrity media placements for international fashion events, including the Cannes Film Festival, Tony Awards, several movie premiers, magazine appearances and more.”
Diaz has always had a keen interest in the fashion industry and reached out to Regard Style House’s CEO and Creative Director to explore internship opportunities with the assistance and connection of Sally Fortenberry, Professor and Chair of the TCU Fashion Merchandising Department.
Q&A with Diaz
Jocelyn Diaz ‘24
What made you want to pursue your area of study?
I have always been fascinated with design, luxury brand marketing, fashion marketing, fashion magazine editorials and runway shows. Fashion is an art, a form of expression, and my favorite way to express my creativity.
How have your studies and time at TCU prepared you for this role?
I feel very prepared for this role. My courses in fashion marketing, digital design, merchandise buying, product development and global fashion consumers have provided the knowledge and skills I can apply to my career interests and achieve success in the fashion industry.
TCU’s Center for Career & Professional Development was especially beneficial in helping me have everything in place to land the perfect internship. I also had the opportunity to study abroad for a semester and explore leading fashion capitals, including Milan, London, Paris, Barcelona, Florence among others.
What advice would you give to other Fashion Merchandising students?
I have an amazing impression of my internship experience thus far and recommend applying for internships to work with high-end designers, stylists, celebrities and marketing in Hollywood.
I have also realized the importance of networking in the Los Angeles fashion industry. My supervisors are well-connected with industry talent and designers and have introduced me to clients visiting the showroom. I am incredibly grateful for this opportunity and love coming to my internship every day. My team is driven to be the best in the industry, and it motivates me to do my best each day.