Jay Ryu

Jay Sang Ryu

Fashion Merchandising
Fine Arts Building 222

jay.ryu@tcu.edu | 817-257-5937

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Ph.D., Oklahoma State University (2010)
MS, University of North Texas (1996)
BS, Philadelphia University (1994)

Courses Taught

IDFM 40263 Merchandise Planning & Analysis
IDFM 30253 Merchandise Buying
IDFM 20291 MS Excel for Merchandising

Areas of Focus

Omni-channel retailing and digital consumers
Retail applications of place branding

Selected Publications

Ryu, J.S. & Fortenberry, S. (in press). Understanding personal-level cultural orientation and consumer shopping intentions: Implications for small-town retailers. Journal of Small Business Strategy (project funded by Texas Christian University’s Research and Creative Activities Fund).

Ryu, J.S., L’Espoir Decosta, J.N.P., & Andéhn, M. (2016). From branded exports to traveler imports: Building destination image on the factory floor in South Korea. Tourism Management, 52, 298-309 (SSCI Journal; 5-year impact factor 6.048).

Avila, B. & Ryu, J.S. (2015). Digital marketing of cotton to Gen Y college students. Journal of Distribution Science, 13(7), 5-10 (project funded by Cotton Incorporated Student Sponsorship Program; supervising undergraduate student research).

Ryu, J.S. & Bringhurst, A. (2015). The effects of store environment on shopping behavior: The role of consumer idiocentrism and allocentrism. The East Asian Journal of Business Management, 5(4), 5-11 (project funded by Texas State University Research Enhancement Program; supervising undergraduate student research).

Ryu, J.S. (2013). Mobile marketing communications in the retail environment: A comparison of QR code users and non-users. International Journal of Mobile Marketing, 8(2), 19-29. 

Ryu, J.S. & Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code. Journal of Direct, Data and Digital Marketing Practice, 15(2), 111-124.

Ryu, J.S. (2011). Consumer attitudes and shopping intentions toward pop-up fashion stores. Journal of Global Fashion Marketing, 2(3), 139-147. 

Jin, B., Park, J.Y., & Ryu, J.S. (2010). Comparison of Chinese and Indian consumers’ evaluative criteria when selecting denim jeans:  A conjoint analysis. Journal of Fashion Marketing and Management, 14(1), 180-194.


Junior Faculty Research Grant, Texas Christian University, 2015

Instructional Development Grant, Texas Christian University, 2015

Student Sponsorship Program, Cotton Incorporated, 2013

DSEF Academic Ambassador Fellowship

Stockholm University Research Fellowship

Certification of creating and teaching online course

JDA Enterprise Planner Certification

Global Alliance of Marketing and Management

Association International Textile and Apparel Association