School of Art Alumna Alicia Price Rico ’04 Pushes Boundaries and Finds Fame through Bows and Arrows Flowers.


Alicia Price Rico '04 stands smiling in the midst of buckets of flowers and ferns, holding a bucket of pink roses.

A living palette: At a Dallas floral wholesaler, Rico carefully selects the materials for her creations.

Studying studio art at TCU’s School of Art set Alicia Price Rico ’04 on a journey that took her from Dallas to New York back to Dallas, a winding path that has led her to flower success with Bows and Arrows flowers.

Always an innovator, Rico’s art at TCU explored unusual materials, a perspective that has helped make her one of the rising stars of the modern floral design industry. “At TCU, there was this idea that you didn’t use color straight out of the tube, that you mixed them to create dusty French gray-blue or terracotta red, a painterly palette,” Rico said. “I try to do the same thing in bouquets and arrangements, using unusual shades and textures.”

“TCU was a very positive community,” said Rico. “The professors instilled a love of art museums and architecture in me. The other students were great to bounce ideas off; we had a level of trust with each other and made ourselves better.”

Learn more about Rico and her blooming business at TCU Magazine.