Graphic design students win international awards

Karel’s design shows athletes inside the battery working hard to indicate that Duracell’s battery will work just as hard for the consumer.

Sixteen students in the graphic design program won a combined 29 medals (one platinum, five gold and 23 silver) and 61 honorable mentions in the Graphis New Talent Annual international awards program. Graphis is the oldest, and considered to be one of the most distinguished, adjudicated forums for design work worldwide.

In this year’s program, TCU had the third highest rate of accepted work, competing with undergraduate and graduate students from around the world.

Maya Karel

Junior Maya Karel won platinum—the top award—for her advertising design featuring Duracell’s new line of optimum batteries.

“Duracell is known as the number one trusted battery, so I wanted to reinforce [that] idea [with] the new [product’s] unique selling proposition: having more power and a longer life,” said Karel. “I used the brand’s colors [of] black, copper and white to try [to] uphold the brand standards across the campaign.”

The Graphis New Talent Annual will be published as a hardcover book later this year; Karel’s project will be showcased with commentary and a photo of her supervising professor, David Elizalde.

Other medalists from TCU include:

Gold

Silver

See the work of all of TCU’s winners on the Graphis website.