Sixteen students in the graphic design program won a combined 29 medals (one platinum, five gold and 23 silver) and 61 honorable mentions in the Graphis New Talent Annual international awards program. Graphis is the oldest, and considered to be one of the most distinguished, adjudicated forums for design work worldwide.
In this year’s program, TCU had the third highest rate of accepted work, competing with undergraduate and graduate students from around the world.
Junior Maya Karel won platinum—the top award—for her advertising design featuring Duracell’s new line of optimum batteries.
“Duracell is known as the number one trusted battery, so I wanted to reinforce [that] idea [with] the new [product’s] unique selling proposition: having more power and a longer life,” said Karel. “I used the brand’s colors [of] black, copper and white to try [to] uphold the brand standards across the campaign.”
The Graphis New Talent Annual will be published as a hardcover book later this year; Karel’s project will be showcased with commentary and a photo of her supervising professor, David Elizalde.
Other medalists from TCU include:
Chelsea Chase, Iris Ink Identity
Alexandria LaMastra, Monument Identity
Jesse Pham, Oculus Advertising
Davis Scruggs, Fashion Photography
Derek Bowers, “Where Will Life Take You?” Theatre Poster
Chelsea Chase, Work Life Balance Photography
Caroline Fischer, Ragtime Book Jacket
Kayce Goen, The Magnificent Ambersons Book Jacket
Ryan Hinchcliff, Strawberry Dr. Pepper Advertising Campaign
Rose Hoover, Skewed Kabob Branding
Elizabeth Ireland, Baked or Faked Advertising
Maya Karel, Gone with the Wind Poster
Alexandria LaMastra, Don’t Look Back Advertising
Alexandria LaMastra, The Cat’s Song Animation
Alexandria LaMastra, Wag Organic Dog Treats Packagaging
Mackenzie Malpass, ‘Shark Week’ Tampax Advertising
Mackenzie Malpass, “When Can I See You Again?” Animation
Nicole Oesterreicher, Ashton Photography
Nicole Oesterreicher, Lucid Identity
Nicole Oesterreicher, Mirror and Shadow Photography
Cassie Schmidt, Seoulfull BBQ Branding
Cassie Schmidt, Dressage Infographic
Davis Scruggs, Fish Still Life Photography
Davis Scruggs, Fly Fishing Infographic
Davis Scruggs, Lily Photography
Brandi Wright, Chinatown Poster
See the work of all of TCU’s winners on the Graphis website.