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Graphic Design

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Bachelor of Fine Arts in Graphic Design

The BFA is a professional degree that prepares graduates to enter the workforce as designers and/or art directors upon graduation. In addition to the liberal arts core required by the university, our program establishes a strong foundation in basic visual and technical skills, design theory and graphic design history.

This degree requires two-thirds of the credit hours completed at the university in the graphic design curriculum, but does not require a minor or a foreign language.

Several more in-depth topics courses round out the curriculum, including typography, advertising, packaging, corporate identity, editorial, web and interactive media. A creative internship is also required during the summer between junior and senior year.

Our capstone classes, Portfolio & Marketing and Senior Thesis, divide their focus among research-based creative problem solving, finishing a competitive portfolio and job-hunting methodology.

BFA graduates enjoy an extremely high placement rate—100 percent over the past four years. Graduates typically work as creative designers or art directors at design studios and advertising agencies all over world, including Dallas; Austin; Houston; New York; Chicago; Los Angeles; San Francisco; Seattle; Miami; London, UK; Cologne, Germany; Guatemala City, Guatemala; Managua, Nicaragua; Panama City, Panama and Lima, Peru.

See the course catalog for degree requirements and course descriptions.

Degree Plans

BFA Degree Plan

Graphic Design BFA Four-Year Plan


Bachelor of Arts in Design Studies

The BA in design studies offers a flexible, broad-based alternative to the BFA degree that combines instruction in visual communication with a complementary major or minor. Some suggested majors or minors include:

  • Business courses to prepare you for management roles in communication, advertising and the graphic arts
  • Computer science courses to prepare you to design and develop websites, interactive media and applications
  • Writing courses to prepare you for creative roles in advertising and publishing.

The BA requires a minor or second major, and six credit hours of a foreign language at the sophomore level of proficiency.

As a liberal-arts degree, the BA is not merely about career preparation in graphic design. However, many students who pursue this path work in the professional design sector. Popular career paths include account service at advertising agencies and PR firms; production managers at agencies, printing firms, and production houses; and as developers at interactive design businesses.

See the course catalog for degree requirements and course descriptions.

Degree Plans

BA Degree Plan


Minor in Design Studies

The minor in design studies provides a foundation in applied graphic design principles. It requires a total of 21 credit hours, including six hours at the upper division.

View minor requirements.


You’ll study in the heart of a major national design and advertising market. Our program has close ties with the local advertising and design communities.

Our location in the Dallas-Fort Worth Metroplex gives you access to many opportunities and design leaders, including the largest art directors club in the world, the Dallas Society of Visual Communication (DSVC); the American Advertising Federation (AAF); and the American Institute of Graphic Arts (AIGA), among others.

Course Catalog

All BFA candidates complete a creative internship, and we encourage BA candidates to participate in the internship program. Students secure internships as hands-on designers in design studios or advertising agencies in the Dallas-Fort Worth Metroplex and around the world, including in England, Taiwan, Peru, Panama, New York, Chicago, Miami, Los Angeles, Kansas City, Saint Louis, Austin, Houston, among others.


For the past four years, 100 percent of BFA graduates have received job placements. Graduates work at the best agencies and studios in the country and worldwide, including Pentagram, Deep Focus, Loyalkaspar, Warren Douglas Advertising, Twilio and The Magazine at Pace Communications.

Career Preparation