Patricia Warrington

Patricia T Warrington

Associate Professor of Fashion Merchandising
Fashion Merchandising
IDFM 112

p.warrington@tcu.edu | 817-257-6324

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Education

Ph.D., The University of Arizona, Tucson. Retailing and Consumer Sciences, (2002)
MBA, Marketing, Texas Christian University (1984)
BA, Fashion Merchandising, Minor: Business Administration, Texas Christian University (1975)

Courses Taught

IDFM 40203 Appearance and Dress
IDFM 20283 Fashion Communications
IDFM 20243 Consumers in the Marketplace

Areas of Focus

Consumer behavior, Visual merchandising in the store environment, Merchandise planning and analysis

Ryu, J. S. & Warrington, P. T. (2015). The effect of popular culture on nation brand image and consumer behavior.  In proceedings of the American Marketing Association/American Collegiate Retailing Association Second Triennial Conference (AMA/ACRA), Coral Gables, FL.
Reddy, S. & Warrington, P.T. (2014).   An exploratory investigation of non-store purchase intentions for environmentally friendly apparel. In proceedings of the American Collegiate Retailing Association (ACRA), Dallas, TX.
Warrington, P.T. (2009). Corporate social responsibility and consumer evaluations. TAFCS Research Journal, 1, (1).
Warrington, P.T. (2009). The impact of corporate associations on consumer evaluations for apparel producers.  In proceedings of the International Textile and Apparel Association, Bellevue, WA. www.itaaonline.org
Warrington, P. T., Hagen, A., & Feinberg, R. (2009). Chapter XI – Multi-channel retailing and customer satisfaction.  In Y. Wan (Ed.) Comparison-Shopping Services and Agent Designs, (165-177).  Hershey, PA: IGI Global.
Warrington, P.T., Gangstad, E., Feinberg, R., & de Ruyter, K. (2007).  Multi-channel retailing and customer satisfaction:  Implications for eCRM. International Journal of Electronic Business Research, 3, (2), 57-69.
Lee, Y. J., Park, J.K., & Warrington, P. (2007). Exploring antecedents of e-compulsive buying and role of self-esteem [Presentation].  In proceedings of the American Collegiate Retailing Association, New York City, NY.
Warrington, P.T. & Keck, A. (2007).  Parent-adolescent use of mobile technology: An exploratory study. TAFCS Research Journal, 2, (2), 13-14, 25.
Amendah, E., Park, J.K., & Warrington, P. (2006). Consumer adoption of m-commerce as an alternative shopping channel: Approach from attitude toward m-service providers. Journal of the Academy of Business and Economics, 6, (2), 28-36.
Eastlick, M.A., Lotz, S., & Warrington, P. (2006).  Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment.Journal of Business Research, 59 (August), 877-886.
Drollinger, T., Comer, L.B., & Warrington, P.T. (2006). Development and validation of the active empathetic listening scale.  Psychology and Marketing, 12 (February), 161-180.

American Collegiate Retailing Association (ACRA)

International Textile and Apparel Association (ITAA)

Fashion Group International (FGI)