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BS in Design Studies

The Bachelor of Science in design studies offers a flexible, broad-based alternative to the BFA degree that combines instruction in visual communication with a complementary major or minor. Some suggested majors or minors include:

  • Business courses to prepare you for management roles in communication, advertising and the graphic arts
  • Computer science courses to prepare you to design and develop websites, interactive media and applications
  • Writing courses to prepare you for creative roles in advertising and publishing.

As a liberal-arts degree, the BS is not as much about career preparation in graphic design as the BFA. However, many students who pursue this path work in the professional design sector. Popular career paths include entrepreneurial ventures, account service at advertising agencies and PR firms; production managers at agencies, printing firms, and production houses; and as developers at interactive design businesses.

Degree Plans


You’ll study in the heart of a major national design and advertising market. Our program has close ties with the local advertising and design communities.

Our location in the Dallas-Fort Worth Metroplex gives you access to many opportunities and design leaders, including the largest art directors club in the world, the Dallas Society of Visual Communication (DSVC); the American Advertising Federation (AAF); and the American Institute of Graphic Arts (AIGA), among others.

Course Catalog

All BFA candidates complete a creative internship, and we encourage BS candidates to participate in the internship program. Students secure internships as hands-on designers in design studios or advertising agencies in the Dallas-Fort Worth Metroplex and around the world, including in England, Taiwan, Peru, Panama, New York, Chicago, Miami, Los Angeles, Kansas City, Saint Louis, Austin, Houston, among others.


For the past four years, 100 percent of BFA graduates have received job placements. Graduates work at the best agencies and studios in the country and worldwide, including Pentagram, Deep Focus, Loyalkaspar, Warren Douglas Advertising, Twilio and The Magazine at Pace Communications.

Career Preparation